I started by analysing Brussels Signal's editorial tone, existing brand elements, and the EU political media landscape — understanding what makes the publication distinct before designing a single asset.

I built reusable template systems in Figma for every format — social posts, stories, reels covers, web banners, event posters, and YouTube thumbnails — so content production could move fast without sacrificing visual consistency.

I produced the full asset library: social media posts and reels, event posters, web banners, and the visual identity for three podcast brands — Hammer Time, Horizon, and Interference — including logos, cover art, and YouTube thumbnails.

As Brussels Signal's editorial calendar and platform needs grew, I kept extending the visual system — introducing new formats, refining existing templates, and iterating based on real-world performance and editorial feedback.