I worked directly with travel agents who used the platform daily, conducting research sessions to map their real workflows, surface pain points, and understand what a 12+ year-old system was costing them in time and efficiency.

I redesigned the entire information architecture from the ground up, then built a modern interface covering booking submission, rewards tracking, and partner management — structured around how agents actually think and work.

I built the platform from scratch — database structure, backend logic, booking workflows, rewards engine, and admin tools — alongside a fully implemented frontend dashboard. Everything was written independently, without a development team.

I ran iterative feedback cycles with real agents using the live platform, continuously refining workflows and edge cases based on actual usage — not assumptions — until the system genuinely fit their day-to-day reality.